mixed sources advisory
Insight-Led Management Consulting. Real-World Impact.
Mixed Sources is a research-driven management consulting, strategic communications, and advisory firm based in Amman, Jordan. We support governments, donors, and organisations through research, strategy, project design, and insight-led communication that inform decision-making and deliver measurable impact.Our work spans management consulting, market and policy research, behavioural insight, programme design, and strategic communication. This integrated approach allows us to move beyond messaging to address underlying challenges, align stakeholders, and support effective implementation.
Who we are
Insight before execution. Evidence before amplification.
At Mixed Sources, we believe effective solutions begin with understanding, not assumptions. Whether advising on strategy, designing programmes, or supporting communication and engagement, our work is grounded in research, contextual analysis, and a clear grasp of institutional and operational realities.We operate in complex environments where policy, systems, and people intersect. Our role is to help organisations clarify problems, prioritise action, and design responses that are practical, credible, and aligned with real-world constraints. Communication is one tool among many, used when it serves a strategic purpose rather than as an end in itself.By combining management consulting, research, and strategic advisory with behavioural insight and communication expertise, we support partners in making informed decisions and achieving outcomes that are sustainable, accountable, and impactful.
Management Consulting
Solving Complex Problems Through Research and Strategy
At Mixed Sources, we believe communication should earn trust before it seeks attention. In complex social, policy, and development contexts, visibility alone is not impact. What matters is credibility, relevance, and the ability to influence behaviour in ways that are meaningful and sustained.Our work is grounded in research and behavioural insight, shaped by local realities, and informed by a clear understanding of institutions, communities, and decision-making environments. We take the time to understand how people think, what they value, and the constraints within which they act, before designing strategies that speak to them.Rather than relying on generic messaging or short-term trends, we develop communication approaches that are context-aware, evidence-based, and purpose-driven. This allows our partners to communicate with clarity, build trust with their audiences, and achieve outcomes that extend beyond awareness to real-world change.
What we support
An integrated consulting and advisory offer
Our work typically spans:- Management consulting and organisational advisory- Market, policy, and stakeholder research- Behavioural insight and problem diagnosis- Strategy development and programme design- Project structuring and implementation support- Strategic communication and engagement
Trusted in high-stakes environments
Experience across government, donors, and development
Mixed Sources has worked with Jordanian public institutions, international donors, and development organisations on national strategies, public sector reforms, behavioural change initiatives, and multi-year programmes.Our partners rely on us to navigate sensitive contexts, align multiple stakeholders, and deliver work that withstands public, political, and institutional scrutiny.
Team
We’ve worked with ministries, international donors, and NGOs because we understand the responsibility that comes with influence. We are SBCC professionals – marketers with a cause – driven by results that matter to people, policy, and progress.
Team
